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Monday, 2 March 2009

PROMOTION: using traffic exchanges

A traffic exchange website receives website submissions from webmasters that join traffic exchange networks. The person who submitted the website then has to browse other member sites on the exchange program to earn credits, which enable their sites to be viewed by other members through the surf system. This increases the number of visitors to all the sites involved.

In practice, traffic exchange programs are generally used by small business owners or marketers who either want free advertising or use the exchange programs for low-budget advertisement campaigns. Of course this works amazingly well for musicians including blogs, main websites, my space etc



Many people use traffic exchanges to try and generate traffic for their home-based business . Yes, they may get lots of views from these traffic exchanges but that is just about it. Just views, no sales. The problem with traffic exchanges is everyone is busy advertising their own business instead of looking for new businesses. So basically you have too many advertisers and no buyers.

In order to use traffic exchanges effectively you must cater to the advertisers. You must offer something that appeals to the advertisers in the traffic exchanges. So here is a simple solution. Create a subscription webpage offering a free course / FREE mp3 download or a subscribe only bonus.. then on your thank you page, where you thank them for signing up for your free course/ download etc, you then present whatever product your home-based business is selling, in your case your album etc. Or it could be a subscription to your newsletter or a free e-book with your links in it. Use your imagination, a thank you page is a great way to market your product. When you have your webpage setup, start to market your course on the traffic exchanges. As for the content for the free course, just relay the same information you learned from this article.

This is very effective. Also if you do not have the tech skills to create the two pages above, you will have to hire someone. It should not cost much since this is very simple to do. This is one of the many different techniques you can use to build your home-based business . Some traffic exchanges like TRAFFIC SPLASH offer you FREE splash pages to promote in this way also.

This has worked for me.. one thing I will add is that the MANUAL exachnges work far better than the AUTO ones in my experience...

Althought it may be tempting to let an auto exchange run in the background people do not tend to look at the sites... after all if it does it for you why would you look at anyone elses?
Use a manual exchange with a good conversion/view rate... you will get hits and sign ups and also more importantly sales !